Primary care is the heart of any health system — but it’s under relentless pressure. Across Ireland, the UK, and far beyond, GPs are managing more patients, more complexity, and more data than ever before. In Ireland, GPs see an average of 30 to 40 patients a day. In the UK, GP appointments have surged by over 35% in the past ten years. And yet, for all this effort, many health issues are still caught too late.
Too often, people are treated after symptoms have fully developed, when options are limited and outcomes harder to shift. That’s not a criticism of clinicians — it’s a reflection of the system: overstretched, under-supported, and largely reactive.
We know the numbers: up to 80% of heart disease, stroke, and type 2 diabetes is preventable with early detection and intervention. But clinicians aren’t given the time or the tools to spot risks early. Medical records are fragmented. The signals of deterioration are buried in busy notes or spread across siloed systems.
It's not that GPs can't see the problems — it's that they’re working in an environment that makes it hard to act on them early enough.
This is where the right kind of technology can quietly help. AI isn't about robots replacing doctors. It’s about working behind the scenes: spotting trends, linking patterns, and gently flagging what might otherwise be missed.
Well-designed digital tools can:
But to be useful, this tech has to be built with those who’ll use it.
Too many health tech tools are built in labs or boardrooms, far from the real-life pace and pressure of clinical practice. We’ve taken a different approach: co-designing our platform with GPs from day one.
Their feedback shaped the product, from what it does to how it works:
Clinical collaboration isn’t a box to tick — it’s the only way to create something that actually gets used in the real world.
We use these three words a lot, and for good reason — they guide how we think, build, and deliver:
It’s not about generic alerts. It’s about tailored, meaningful support that fits the person and the moment.
This vision isn’t years away. The data exists. The need is urgent. And the willingness from clinicians is real — if the tools are right.
It’s time to shift from putting out fires to preventing them. Time to move from overburdened care to supported care. And time to equip the frontline of healthcare with the insights and systems they need to do what they already do best — just earlier, and even better.
Primary care doesn’t need more noise. It needs smart, quiet support — built in partnership, grounded in practice, and focused on what really matters: helping people stay well.
Sign up to get early access and see how it works — before we go live.
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